How to Write Quotes That Win More Jobs
A clean, professional quote form immediately builds client trust.
Most contractors don't lose jobs because they're too expensive — they lose them because their quotes don't feel professional, clear, or trustworthy.
A great quote isn't just a price sheet. It's your first chance to show the client you're organized, reliable, and worth hiring.
Here’s how to create quotes that win more jobs — and get you paid faster:
Start with a Professional Layout
Always include your company name, contact information, and a clean, organized design.
A messy or confusing quote makes clients nervous — even if your price is good. A clean quote makes you look professional before you even start the job.
(Need a ready-to-use professional layout? QuoteKit was designed exactly for this — plug in your info and go.)
Be Clear About Scope and Pricing
Spell out exactly what the client is getting.
Break down materials, labor, and any additional fees separately.
Avoid vague terms like "miscellaneous charges" — they create doubt and delay approvals.
A good quote makes clients feel confident they know exactly what they’re paying for.
Set Clear Payment Terms
Be upfront about deposits, progress payments, and final payment deadlines.
Mention accepted payment methods (e-transfer, check, credit card) so there are no surprises.
You can also include timeline milestones if it helps set expectations.
Clients appreciate clarity — it shows you run your business properly.
Include Simple Terms and Conditions
Protect yourself without scaring clients with complicated legal language.
Mention things like:
- How long the quote is valid (e.g., "valid for 30 days")
- What happens if there are change requests
- When final payment is due
Keep it simple, but cover the basics.
Make It Easy for the Client to Say Yes
At the bottom of your quote, provide clear instructions for approval:
- A signature line
- An "I approve this quote" checkbox
- Or simple instructions like "Reply to this email to approve."
The easier you make it, the faster you get jobs signed.
Conclusion: A Great Quote Is a Great First Impression
Clients don't just buy services — they buy confidence.
The right quote builds trust immediately, reduces objections, and speeds up your sales process.
✅ Make your quoting process a competitive advantage — not a barrier.
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